Applied Materials Marketing Leadership Program

Program Mission: Provide Product Marketing Managers at Applied Materials the necessary tools to grow their management execution capacity through applied learning experiences based on industry best-practices as well as academic research with Berkeley faculty. Our research shows the top skills Product Marketers should have are: ▹ Listening and talking to customers to understand their functional and emotional needs. ▹ Combing through large amounts of data to understand how a product is being used. ▹ Distilling competitive information, customer information, and company capabilities to plot a strategic course for how a product will be positioned. ▹ Communicating well so that they can write a product story or give direction to others who will write a product story. Program Outcomes; The program brings the best that the Haas School and UC Berkeley faculty have to offer, with a focus on innovation, strategy, and leadership. Applied Materials General Management program is designed to: 1. Broaden foundational business knowledge 2. Enhance strategic thinking through innovation capabilities 3. Provide the tools to be an authentic leader 4. Give insight into how to best serve Applied Materials customers