Product Management Program

Our globally-recognized, in-person Product Management Training Program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program to prepare participants for the dual role of Product Designer and Product Manager of their product line. Through the program, they gain an understanding of their customer’s environment and needs, learn how to design winning customer experiences, boost their team’s performance, mobilize their organization to take action, develop a competitive advantage, and create standout products and services that customers will love. If you want to take your product management skills to the next level and drive fundamental transformation in your organization, our Product Management course will give you the human-centered tools and knowledge you need to expand your creative potential, uncover valuable customer insights, create transformational products and services, and—ultimately—become a more inspired and effective business leader.