Customer Obsessed Design for Product Management Program

In Customer Obsessed Design for Product Management, the people who make stories like these possible will show you exactly how they do it. It’s more than just paying attention to your customers. It is an obsession with understanding your customers’ needs. Using the tools of customer-centric design, ethnography, innovation, and storytelling, you will learn how to conduct successful customer and user interviews, extract important customer insights from those interviews, share those insights with key stakeholders in your company, and galvanize action around those insights. You will learn how transformative customer experiences are created.