Product Management Studio Program

The Berkeley ExecEd Product Management Studio is a globally recognized product management program designed to empower current and aspiring PMs with the latest tools, perspectives, and product manager frameworks to drive product and market success. Its comprehensive curriculum—delivered through the lens of Design Thinking—provides future-proof skills that enable participants to artfully balance customer centricity with data-based decision-making.

As a program participant, you will enjoy a dynamic learning experience designed to inspire idea generation, explore your innovation capabilities, and harness tools like the Product Management Canvas to uncover insights that lead to exciting new product and service innovations. Along with acquiring advanced tactics for managing a product through its entire life cycle, you’ll master customer journey mapping, pricing, portfolio planning, and crafting a compelling product narrative.


Key Takeaways

Launch Customer-Centered Product Innovations: Harness the latest human-centered design thinking tools to obtain deeper insights, capture new value creation and delivery opportunities, and determine the most effective methods for integrating customer research and market signals to drive product design innovations.

Drive Resonance with Your Product Through Storytelling: Learn to speak the language of senior management and engage decision-makers through a compelling product story and customer journey map that captures and communicates a powerful vision and comprehensive new product strategy for your organization.

Become an Effective and Powerful Product Owner: Mature into a product owner capable of strategically planning your design roadmap to execute your objectives, predicting minimum viable product, prioritizing economic value to the customer (EVC), and effectively managing value creation, delivery, and capture.