Product Management Program

Our globally-recognized, in-person Product Management Training Program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program to prepare participants for the dual role of Product Designer and Product Manager of their product line. Through the program, they gain an understanding of their customer’s environment and needs, learn how to design winning customer experiences, boost their team’s performance, mobilize their organization to take action, develop a competitive advantage, and create standout products and services that customers will love.

If you want to take your product management skills to the next level and drive fundamental transformation in your organization, our Product Management course will give you the human-centered tools and knowledge you need to expand your creative potential, uncover valuable customer insights, create transformational products and services, and—ultimately—become a more inspired and effective business leader.

Key Takeaways

Transcend Day-to-Day Firefighting and Drive Product Strategy: Harness the latest customer-centric and product manager frameworks to gain deeper insights, integrate market feedback to drive innovation, and build differentiated products and services—without succumbing to the “tyranny of the inbox.”

Master Business Model Communication: Hone your negotiation skills and learn to rapidly & effectively communicate a comprehensive business model for your existing business, as well as product extensions and new lines of business you wish to create and implement.

Optimize Management Capabilities and Profitability: Learn how to create new pricing tools and allocate scarce resources among products to optimize product line profitability, as well as effectively manage your cross-functional team (even in remote settings or when you lack direct authority).